I know I’ve covered this one before (just last week if I recall) but I posted a different version of the story on Examiner and thought I should share it again. It truly is that important to understand considering what’s really at stake with the mistake. So many businesses are making the mistake.
As I posted:
There’s a catch-22 when dealing with Facebook. On one hand, the social network works as an excellent free marketing tool that has a wide audience and acts as a venue for massive exposure. On the other hand, many of the idiosyncrasies of the platform make it extremely difficult to operate, particularly if you have a lot of content to post and not a lot of time to post it.