@Toyota Scores Early Touchdown with Kaley Cuoco Super Bowl Ad

See on Scoop.itDealers

The most hotly contested advertising event of the year is coming up and Toyota grabbed an early lead with their popular Kaley Cuoco RAV4 video. With over 6

JD Rucker‘s insight:

This Super Bowl ad has all the right attributes. It is clever and entertaining. It isn’t built on the premise that "sex sells" (yes, Kaley Cuoco is attractive, but they don’t exploit it at all in the ad), and it focuses attention on the product itself. Nice going, Toyota.

See on www.toyotainthenews.com

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